Boyle Transportation
Background
Boyle has been in the logistics business for over 40 years. They’ve got a fleet of 80+ tractor trailers spread across the US and Canada hauling high security things for the Department of Defense and pharmaceutical companies. (They’re 1 of 3 companies that hauled the Covid Vaccine) They’re specialists. (Like you, but different).
They keep cargo at precise temperatures, providing the highest security and end-to-end visibility possible.
Problem
Boyle Transportation had a legacy system. It got the job done but it was ancient by today’s standards of progressive web apps - especially when it came down to UX and UI. They embarked on swapping out many back-end pieces of the tech. And they contracted a TopTal product designer to improve the experiences, but that part wasn’t working out.
They brought on us to synthesize needs across a number of stakeholders (Engineering, Sales, Professional Drivers, Business Analysts, and their Customers) and deliver designs that would redefine their current systems and supercharge their business; increasing efficiency, revealing insights, and empowering everybody to do a better job.
What Happened
We took it slow and tackled needs on a few pressing problems at the start. After 2.5 years now, and many wins, we’ve been asked to redesign nearly every screen-bound experience for every user type.
Case Studies
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