Case Study

Boyle Transportation

TYPE : UI / UX
GOAL : DESIGN UPDATES / UX ENHANCEMENTS
DURATION : 24 MONTHS
Boyle Transportation
Optimizing fleet usage for the cold chain shipping industry.
We designed a shipping schedule experience that empowered operations like never before.

Background

Boyle has been in the logistics business for over 40 years. They’ve got a fleet of 80+ tractor trailers spread across the US and Canada hauling high security things for the Department of Defense and pharmaceutical companies. (They’re 1 of 3 companies that hauled the Covid Vaccine) They’re specialists. (Like you, but different).

They keep cargo at precise temperatures, providing the highest security and end-to-end visibility possible.

The professional driver app for Android is a mission critical piece of technology that sews together the operations experience to the end customer experience.

Problem

Boyle Transportation had a legacy system. It got the job done but it was ancient by today’s standards of progressive web apps - especially when it came down to UX and UI. They embarked on swapping out many back-end pieces of the tech. And they contracted a TopTal product designer to improve the experiences, but that part wasn’t working out.

They brought on us to synthesize needs across a number of stakeholders (Engineering, Sales, Professional Drivers, Business Analysts, and their Customers) and deliver designs that would redefine their current systems and supercharge their business; increasing efficiency, revealing insights, and empowering everybody to do a better job.

A screenshot of a single tractor trailer’s schedule.

What Happened

We took it slow and tackled needs on a few pressing problems at the start. After 2.5 years now, and many wins, we’ve been asked to redesign nearly every screen-bound experience for every user type.

Over the course of 2.5 years we updated and brought dozens of valuable new tools to market across operations, drivers, and Boyle’s end clients.
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