SimpliSafe — PR Microsite
Background
SimpliSafe had the idea to celebrate the original protectors of the family home (the dog) by giving away funny dog-related yard-signs.
They selected Full Nelsen to handle the design and development of a dedicated microsite. Our job was to entertain, educate, and help visitors join in the celebration of pets.
Problem
SimpliSafe wanted to get organic PR attention by doing something cool with National Dog Day. They wanted to join the coversation happening on social media by providing signs that celebrate their dogs. (in a self-depricating, but loveable way) All while sidled up to the theme of “protecting what matters most”
In short, SimpliSafe needed a place for users to learn about the campaign, select a yard-sign, “check out”, and see some funny pet user-generated-content.
It was 4 weeks away. We had to move fast.
What Happened
Internally, we got started by outlining the desired experience on paper, thinking through any tech hurdles we’d have to jump over and researching the best tools to do it.
Next up, we drew the experience in mid-fidelity wireframes, end-to-end in black and white. (and little gray boxes too)
After we got alignment on the experience and rough content, we hit it with SimpliSafe’s box of crayons. We were already familiar with the art direction and design sensibilities from other projects. (Helping reinvent the UX/UI across the Ecommerce and Support sites)
Results
We launched the site well-ahead of the big day. It supported the giveaway of 20,000 yard signs over 2 weeks. We also gave SimpliSafe PR a hub to manage the social content that they channeled onto the site from instagram.
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