SimpliSafe — Support




Background
Like most companies with a complex suite of products and services, SimpliSafe had a dedicated support site commited to helping customers help themselves, chat with SimpliSafe professionals, and community members alike.
With its own stakeholders and unique KPIs, Full Nelsen teamed up with the Customer Experience team to bring a redesign to market that enabled customers like never before.

Problem
The Customer Experience Team had already got the ball rolling on new content modules and IA (information arrchitecture) when they asked Full Nelsen to help. We jumped on the moving train.
We learned that not only were we doing a much needed information architecture revamp, but we were also tasked with bringing the newly developed brand from internal creatives to life across the first web property to get the design overhaul.

What Happened
We introduced new core navigation, componetized UI elements for use across multiple pages in the CMS, and designed a new content type - the guided flow.
Guided flows take common tasks and provide focused multi-step directions with multiple media types.
Results
Because this was the first web property to get the new brand overhaul, there were more stakeholders watching closely than originally anticipated.
We expertly took the new look and feel (developed mainly with marketing efforts in mind) and shaped it to create smart systems and components that made maintaining and spooling up new content a breeze.

Case Studies
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